How we helped a beloved French personal care brand increase market share and brand awareness across Southeast Asia with innovative digital marketing strategies.
Grande Marque de Soins Personnels Française, a beloved French personal care brand known for its natural ingredients and Mediterranean heritage, faced significant challenges when expanding into the competitive Southeast Asian market. Despite strong brand recognition in Europe, the company struggled with:
While well-established in Europe, Grande Marque de Soins Personnels Française had minimal brand recognition in Southeast Asian countries, particularly in the Philippines, Malaysia, and Singapore.
The brand needed to adapt its European-focused messaging to resonate with Southeast Asian consumers who have different beauty standards, preferences, and skincare routines.
With Southeast Asia's rapidly growing e-commerce landscape, Grande Marque de Soins Personnels Française needed to establish a strong online presence across multiple platforms including Lazada, Shopee, and local retailers.
The personal care market in Southeast Asia is highly competitive with established local and international brands already commanding significant market share.
Grande Marque de Soins Personnels Française partnered with Aries Star Marketing OPC to develop and implement a comprehensive digital marketing strategy with the following key objectives:
Establish Grande Marque de Soins Personnels Française as a recognizable and trusted personal care brand in the Southeast Asian market within 12 months.
Achieve significant e-commerce growth across major platforms in the region, with a target of 200% increase in online sales.
Create an engaged community of brand advocates through social media and influencer partnerships.
Secure strategic partnerships with key regional retailers to expand physical distribution channels.
After conducting extensive market research and consumer analysis, our team developed a multi-faceted digital marketing strategy tailored specifically to the Southeast Asian market:
We developed culturally relevant content that highlighted Grande Marque de Soins Personnels Française's natural ingredients while adapting to local beauty standards and preferences. This included:
Creating content in English, Filipino, Malay, and other regional languages to connect with consumers in their native tongues.
Producing photoshoots with local models and settings that resonated with the target audience while maintaining the brand's Mediterranean essence.
We identified and partnered with key beauty and lifestyle influencers across the region to amplify brand messaging and demonstrate product benefits:
We implemented a comprehensive e-commerce strategy to maximize visibility and sales across multiple platforms:
Optimizing product listings on Lazada, Shopee, and other regional marketplaces with SEO-friendly descriptions, high-quality images, and competitive pricing strategies.
Implementing data-driven PPC campaigns across search engines and social media platforms to drive traffic to e-commerce listings.
We developed a robust social media strategy to build community and drive engagement:
Creating the #NaturallyYouSEA campaign that encouraged users to share their natural beauty routines featuring Grande Marque de Soins Personnels Française products.
Implementing a responsive community management strategy to engage with consumers, address questions, and build brand loyalty.
We facilitated partnerships with complementary brands and retailers to expand reach:
Securing premium shelf space and promotional opportunities with major retailers like Grande Chaîne de Pharmacies and Grande Chaîne de Magasins de Beauté.
Developing cross-promotional campaigns with complementary lifestyle brands to reach new audiences.
Our team executed the strategy in three distinct phases over a 12-month period:
We conducted comprehensive market research to understand consumer preferences, competitor positioning, and market opportunities. This included focus groups, surveys, and digital landscape analysis across the target countries.
We launched a coordinated brand awareness campaign across multiple channels:
Creating "Mediterranean Beauty Secrets" video series featuring local influencers exploring the natural ingredients and benefits of Grande Marque de Soins Personnels Française products.
Establishing dedicated social media accounts for Southeast Asia with localized content calendars and targeted advertising campaigns.
Recruiting and briefing 50+ micro and macro influencers across the region to create authentic content featuring Grande Marque de Soins Personnels Française products.
We shifted focus to driving conversions and building long-term brand loyalty:
Launching optimized product listings across major e-commerce platforms with promotional campaigns to drive initial sales.
Securing in-store promotions and premium shelf positioning in major retail chains across the region.
Developing a digital loyalty program to encourage repeat purchases and brand advocacy.
Our comprehensive digital marketing strategy delivered exceptional results for Grande Marque de Soins Personnels Française in Southeast Asia:
Increase in e-commerce sales across all platforms
Social media impressions generated
Increase in brand awareness in target markets
Growth in market share within the natural personal care segment
Successfully established Grande Marque de Soins Personnels Française as a top 5 personal care brand in the natural/organic segment across target markets.
Secured distribution in over 1,200 retail locations across the Philippines, Malaysia, and Singapore.
Built a social media community of over 180,000 followers across platforms with an engagement rate 3x the industry average.
The campaign won "Best Market Entry Strategy" at the 2023 Asian Digital Marketing Awards.
Aries Star Marketing OPC demonstrated exceptional understanding of the Southeast Asian market and consumer behavior. Their strategic approach to digital marketing helped us not only establish our brand in a new region but exceed our sales targets by a significant margin. Their ability to adapt our European heritage to resonate with Asian consumers while maintaining our brand identity was truly impressive.
Directrice Marketing Régionale, Grande Marque de Soins Personnels Française Asie
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